India is well known for its tradition and so is its tradition of cooking with earthenware. It’s an age-old concept that has deserted with time. This golden concept was then washed over by modernization as we moved to the stainless steel or bone china or melamine era.
One can get a rare antique of an earthen pot in few homes these days, the reason being its natural benefits. Earthenware has tremendous health benefits. Cooking food with it embarks nutritional value of the clay to the food. The porous material of clay helps water seep through it, letting you enjoy the mildly cool water. Not only this, the mineral composition and porous nature of clay pots and other clay products accentuate the flavour of the food we eat.
Mitti Cool is all about re-growing these rich lost roots of Indian culture into the modern environment. Mitti Cool prides its initiative towards preserving our old culture. We produce clay products and clay pots that lead to a healthy, natural life and also revive our rich tradition.
A small town men with a vision
A man with vision, mission and ignition Mr. Mansukhbhai Prajapati is a small-town man with big dreams. And true to his dreams, he is progressing well in this path. His dream child, Mitti Cool, is an attempt towards connecting mankind more irrevocably with clay and soil. He is already paving the way of Mitti Cool to go both national as well as international. Though some traces of clay products can still be seen in some parts of the core and rural India, the time has made its memories faded in the population’s mind. Mr. Prajapati aims to refresh these memories and remind people about the benefits and uses of clay products.
Originally hailing from Wankaner, Gujarat. Today Mansukhbhai Prajapati is a successful entrepreneur who relished the idea of modernizing the knowledge that the craftsmen of this country carry. But who can imagine him to be a boy who was initially working at a tea stall? Soon, he ditched the tea stall to work in a factory, but all along he really dreamt of creating his own machine like a Tawa (flat iron plates used for baking bread) with clay.
At Mitti Cool our vision is to bring the best of clay in front of the entire world. We want to highlight all the amazing benefits of using clay products. Not only do you get much more tasty and nutritious food but clay also adds more health points to the cooked food. Mitti Cool also abides by and support various government schemes and campaign like Clean India, Make in India, Rural Employment Scheme etc.
We intend to be admired for our people, partners, and products globally. Mitti Cool targets to launch a customer friendly environment and symbolize our culture worldwide.
We aim to represent India at the international level. Our mission is to bring forth our precious knowledge of science and cooking and introduce it to the eastern countries and around the globe. We target to set new standards and plant ideas to discover opportunities overseas. Mitti Cool aims to set a presence in more than 50 countries in the upcoming years.